"10% Puzzle" is a 8 minute video from 2003. Ulrika Nilsson, the woman in the video talks engaged and passionate about something that made a huge impact on her. The viewer gets drawn in to it because they want to know what she is talking about. It it a common trick in documentary's to build up the tension by not giving away the subject straight away. In this video you never really get to know what Ulrika talks about. You are left in-between beginning and end.